Black Friday is here, and the internet is flooded with discounts. But not all deals are created equal. Many advertised sales are either misleading or cover products that haven’t been thoroughly vetted. WIRED’s guide cuts through the noise, offering only deals on products our team has tested and recommends, with price tracking to ensure genuine savings.
This year’s sales are happening now, not just on Friday. From essential tech to home upgrades, we’ve curated the best offers available. Here’s what you need to know.
Top Deals: What’s Worth Your Money
- iPad 11-inch: $274 ($75 off) – An essential tablet for everyday use.
- Nothing Headphones (1): $239 ($61 off) – Stylish and effective earphones.
- MacBook Air (M4): $749 ($250 off) – The top laptop for performance and value.
- TCL QM6k TV: $498 ($300 off) – A high-quality TV at an unbeatable price.
- Roku Plus: $19 ($21 off) – Stream from anywhere with this compact device.
- Bird Buddy Smart Hummingbird Feeder Pro: $199 ($50 off) – A unique and engaging feeder for bird lovers.
Why Trust Our Picks?
The modern Black Friday landscape is a minefield of inflated discounts and untested products. We verify every deal by tracking prices over time, ensuring the savings are real. Tools like Camelcamelcamel help, but our in-house testing is the key: we only feature items we’ve used and approved.
This approach matters because many retailers artificially inflate prices before sales, making discounts appear larger than they are. By focusing on verified savings, we save you time and money.
Key Categories & Deals
Computers
- Dell 14 Plus: $500 ($100 off) – A surprisingly good Windows laptop at an incredible price. The high-resolution screen and long battery life make this a standout.
- MacBook Air (M4): $749 ($250 off) – Still the best all-around laptop, with a superior display, performance, and battery life.
TV & Audio
- TCL QM6k: $498 ($252 off) – The best TV for most people, offering excellent color, processing, and value.
- Roku Streaming Stick Plus: $19 ($21 off) – Breathe new life into older TVs with this affordable streaming device.
- Yamaha SR-C30A Soundbar: $220 ($60 off) – Enhance your TV’s audio with this compact, high-quality soundbar.
Mobile Devices & Charging
- Google Pixel 10: $599 ($200 off) – A flagship Android phone with a powerful camera, smart software, and magnetic charging.
- Amazon Kindle Paperwhite (12th gen): $125 ($35 off) – The ideal e-reader for comfortable, long-lasting reading.
Home & Kitchen
- Branch Ergonomic Chair Pro: $424 ($75 off) – A comfortable and adjustable office chair for improved productivity.
- Dyson V15s Detect Submarine: $699 ($351 off) – A versatile vacuum that handles both wet and dry messes with ease.
When to Buy: Act Now
The best Black Friday deals are live now. The days of waiting for a single Friday are over; sales are rolling out throughout November. Don’t delay, as many discounts are limited-time offers. If you see something you want, grab it before it’s gone.
Bottom line: Black Friday 2025 is about smart shopping, not just impulsive buying. Focus on verified deals, trusted brands, and products that genuinely improve your life.
